University of Windsor fine-tune their marketing strategy for commercialisation with input from industry

The University of Windsor, situated in the heart of North America and topping the list of Canada’s Rising Stars universities, joined IN-PART’s matchmaking platform in 2018. Since then, technologies developed by researchers at the university have been introduced to a range of key decision-makers within our global R&D network, resulting in valuable conversations and feedback to support the development and commercialisation of their research. 

Tina Suntres from the Research Partnerships & Technology Transfer Team at the University of Windsor, has managed these conversations with industry, and said, 

“It’s always good to hear what people have to say about the technologies we have on IN-PART.” 

These interactions can play a valuable role in helping technology transfer offices to fine-tune the marketing strategy of technology disclosures and collaboration opportunities by identifying the key information and data sought by industry. Tina explained: 

“Companies always want tangible things, but when something is early stage we’re a little bit more descriptive rather than quantitative about things. When a company asks questions that we don’t have an immediate answer too, we can then refine the information in that area. 

“For example, at the request of one of the companies that we were introduced to through IN-PART, we compiled a competitive analysis which compared our technology against others on the market alongside some other features of how it worked. Moving forwards, this was then incorporated into a review of our marketing efforts on this technology.” 

You can view the University of Windsor full technology portfolio on IN-PART.

Read more success profiles and case studies of partnerships initiated through IN-PART’s matchmaking platform for university-industry collaboration.

Written by Stephen Muddimer. Edited by Alex Stockham. Formatting by Frances Wilkinson.

Copyrights reserved unless otherwise agreed – IN-PART Publishing Ltd., 2021: ‘University of Windsor fine-tune their marketing strategy for commercialisation with input from industry’

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We believe brilliant connections can solve real-world problems. We match research pioneers from academia with decision-makers in industry sectors striving for a greater positive impact.

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Image credit: Pawel Czerwinski / Unsplash Licence